What started as a love for indoor plants became a fully realised brand built from scratch during lockdown. I designed every element myself: the visual identity, website, content strategy, and digital presence. Within a year I’d grown the Instagram following from under 300 to over 10,000, not through paid promotion, but through intentional design and a consistent brand voice.
It’s one of the most complete expressions of my skill set in one place: UX, e-commerce, digital strategy, illustration, and brand design all working together. The business also led to a commercial collaboration with Mr Price Home, where my illustrations were produced as a retail product range.
Building this taught me things about user behaviour, content, and brand that I bring directly into my design leadership work every day.
